Privacy Policy

Last Call, Inc. ("Last Call," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application, website, and related services (collectively, the "Service"). By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide when you create an account, place an order, or communicate with us:

• Account Information: Name, email address, phone number, date of birth, and password.
• Identity Verification: Government-issued identification to verify your age (21+) as required by California law.
• Payment Information: Credit or debit card details, billing address, and transaction history. Payment data is processed by our PCI-compliant payment processor and is not stored on our servers.
• Delivery Information: Delivery addresses, delivery instructions, and recipient details.
• Communications: Messages, reviews, ratings, and feedback you submit through the Service.

1.2 Information Collected Automatically

When you use the Service, we automatically collect certain information:

• Device Information: Device type, operating system, unique device identifiers, and mobile network information.
• Location Data: With your consent, we collect precise geolocation data to facilitate deliveries and show you nearby shops. You may disable location services through your device settings.
• Usage Data: Pages viewed, features used, search queries, browsing history within the Service, and interaction timestamps.
• Log Data: IP address, browser type, referring URL, access times, and error logs.

1.3 Information from Third Parties

We may receive information about you from third-party services when you link your account, from identity verification providers, and from analytics partners.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To process and deliver orders, verify your identity and age, manage your account, and provide customer support.
• Improvement: To analyze usage patterns, diagnose technical issues, and improve the features, functionality, and performance of our Service.
• Communication: To send transactional messages (order confirmations, delivery updates), respond to your inquiries, and provide customer support.
• Marketing: With your consent, to send promotional offers, newsletters, and information about new features. You may opt out at any time.
• Safety and Compliance: To detect and prevent fraud, enforce our terms, comply with legal obligations, and ensure responsible alcohol delivery practices.
• Charitable Reporting: To calculate and report on the 6% charitable contribution from each order directed toward DUI prevention, alcohol awareness, and homeless support programs. This reporting uses aggregate, anonymized data only.

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf, such as payment processing, delivery logistics, identity verification, cloud hosting, and analytics. These providers are contractually required to protect your information.
• Partner Shops: With liquor stores and retailers on our platform to fulfill your orders. They receive only the information necessary to process and prepare your order.
• Delivery Partners: With drivers who deliver your orders. Drivers receive only the delivery address and order details necessary to complete the delivery.
• Legal Requirements: When required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction.

4. Data Security

We implement industry-standard security measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest (AES-256).
• Regular security assessments, penetration testing, and vulnerability scanning.
• Role-based access controls limiting employee access to personal data on a need-to-know basis.
• PCI DSS-compliant payment processing through certified third-party processors.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to promptly notifying affected users in the event of a data breach as required by California law.

5. Your Rights Under the California Consumer Privacy Act (CCPA)

As a California resident, you have the following rights under the CCPA and the California Privacy Rights Act (CPRA):

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collection, and the categories of third parties with whom we share it.
• Right to Delete: You may request the deletion of your personal information, subject to certain exceptions (e.g., legal compliance, completing a transaction).
• Right to Correct: You may request that we correct inaccurate personal information.
• Right to Opt Out of Sale or Sharing: We do not sell your personal information. If our practices change, we will provide a clear opt-out mechanism.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
• Right to Limit Use of Sensitive Personal Information: You may request that we limit the use of sensitive personal information to what is necessary for performing the Service.

To exercise any of these rights, please contact us at privacy@lastcalldeliveryapp.com or through the privacy settings in your account. We will verify your identity before processing any request and respond within 45 days as required by law.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve the Service:

• Essential Cookies: Required for the Service to function properly, including authentication, session management, and security.
• Analytics Cookies: Help us understand how users interact with the Service so we can improve the experience.
• Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness. These are only placed with your consent.

You can manage your cookie preferences through our cookie banner or your browser settings. Note that disabling certain cookies may affect the functionality of the Service.

7. Age Requirement and Children's Privacy

The Service is intended exclusively for individuals who are 21 years of age or older. We do not knowingly collect personal information from anyone under the age of 21. If you are under 21, you are not permitted to use the Service or provide any personal information.

If we learn that we have collected personal information from a person under 21, we will promptly delete that information. If you believe a person under 21 has provided us with personal information, please contact us at privacy@lastcalldeliveryapp.com.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last updated" date at the top of this policy and, where required by law, provide additional notice such as an email notification or an in-app alert.

We encourage you to review this Privacy Policy periodically. Continued use of the Service after any changes constitutes your acceptance of the updated policy.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: