When we started building Last Call, one question kept coming up in our conversations: how do you deliver alcohol responsibly? For us, the answer goes beyond just checking IDs at the door.
We believe that if we are going to make alcohol more accessible, we have a duty to invest in the safety of our community. That is why we created the Last Call Gives Back program. Six percent of every order placed on our platform is split across three causes: DUI prevention, alcohol awareness, and homeless support in California.
This is not a marketing gimmick or a one-time campaign. It is a permanent part of our business model. Every order, every day, every customer contributes to making California a better place.
Our initial charity partners include organizations that provide free ride-home programs on weekends and holidays, fund educational campaigns about the dangers of impaired driving, support victims and families affected by DUI incidents, and advocate for stronger prevention policies at the state and local level.
We also partner with local shelters and outreach organizations to provide meals, housing assistance, and rehabilitation resources to people experiencing homelessness in California. The connection between alcohol and homelessness is well documented, and we believe in addressing both sides of that equation.
In our first month of operations, Last Call has already contributed thousands of dollars to these programs. As we grow, so does our impact. Our goal is to become one of the largest private contributors to community safety and support in California.
We publish quarterly impact reports so our customers and partners can see exactly where the money goes and the difference it makes. Transparency is important to us. You deserve to know that your order is making a real impact.
We are proud to be building a company where doing well and doing good are not in conflict. Every time you order through Last Call, you are supporting local businesses and investing in the safety and well-being of our community.